Fay Balk, vice president organization effectiveness and development at Hallmark Cards, the world’s largest manufacturer and retailer of greeting cards and related social expression products. During her 27+ year tenure with the company, Ms. Balk had held positions of increasing responsibility in human resources including organization design and change management consulting, leadership development, workforce planning and HR management positions. Currently she leads the organization effectiveness and development center of excellence which includes responsibility for strategic alignment, organization design, change management, culture, talent management, corporate-wide learning and development initiatives, leadership development, engagement and workforce planning and analytics. Ms. Balk holds a BA in Psychology from the University of Michigan and a Masters in Industrial & Labor Relations from Cornell University. She has been a decade-long board member of Jewish Family Services of Kansas City and currently is President of the board. She is married to Rabbi Doug Alpert, the rabbi of Congregation Kol Ami.